{"title":"Featured","description":"\u003cp\u003eThoughtfully designed apparel inspired by humanity, connection, and everyday life.\u003c\/p\u003e","products":[{"product_id":"we-are-all-human-tote","title":"“We Are All Human” Tote (Pre-Order)","description":"\u003cp\u003e\u003cspan\u003eA minimalist everyday tote designed with intention, softness, and humanity in mind. Featuring premium black embroidery on heavyweight natural canvas, this piece blends clean design with a quiet message that speaks for itself.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe front showcases the phrase:\u003cbr\u003e “We are all human.”\u003cbr\u003e — stitched in a timeless serif font for a textured, elevated finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eOn the back, a subtle embroidered FLoH stickman symbol rests in the lower corner as a reminder of simplicity, connection, and shared humanity.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned to feel understated, wearable, and emotionally grounded — this isn’t just a tote bag. It’s a reflection of the belief that people deserve to be seen as human first.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e:\u003cbr\u003e • Heavyweight natural canvas\u003cbr\u003e • Premium embroidered detailing\u003cbr\u003e • Minimalist front-and-back design\u003cbr\u003e • Structured everyday carry silhouette\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis item is part of the first official FLoH preorder collection.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eOrders will begin production after the preorder window closes.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eEstimated fulfillment timeline: 3–5 weeks.\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Beige","offer_id":43397602541658,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/2960\/5722\/files\/IMG-0463.png?v=1779279431"},{"product_id":"human-first-tote","title":"“Human First” Tote (Pre-Order)","description":"\u003cp\u003e\u003cspan\u003eDesigned as a quiet reminder in a loud world, the “Human First” Tote reflects the core belief behind FLoH: people matter more than performance, image, or division.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCrafted from heavyweight black canvas with premium white embroidery, this piece blends minimalism with meaning through clean spacing, soft structure, and intentional detail.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe front features the phrase:\u003cbr\u003e HUMAN\u003cbr\u003e FIRST\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e— centered around the signature FLoH stickman icon as a symbol of simplicity, humanity, and connection.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOn the back, subtle embroidered FLoH branding rests near the base of the tote for a clean, understated finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned to feel modern, grounded, and wearable, this tote was created for everyday life — carrying not just essentials, but a message.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDetails:\u003cbr\u003e • Heavyweight black canvas\u003cbr\u003e • Premium white embroidery\u003cbr\u003e • Front-and-back minimalist design\u003cbr\u003e • Structured everyday tote silhouette\u003cbr\u003e • Soft-touch textured finish\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis item is part of the first official FLoH preorder collection.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eOrders will begin production after the preorder window closes.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eEstimated fulfillment timeline: 3–5 weeks.\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":43397864816730,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/2960\/5722\/files\/IMG-0469.png?v=1779283728"},{"product_id":"floh-logo-hat","title":"FLoH Logo Hat (Pre-Order)","description":"\u003cp\u003e\u003cspan\u003eA minimalist everyday essential designed to represent the heart of FLoH — simplicity, humanity, and intentional living.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCrafted in an all-black silhouette with premium embroidered detailing, this classic curved-brim cap blends understated streetwear aesthetics with a message that quietly speaks for itself.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe front features the signature FLoH heritage logo in raised embroidery, while the back carries the phrase:\u003cbr\u003e “WE ARE ALL HUMAN.”\u003cbr\u003e — stitched above an adjustable brass-tone closure as a subtle reminder of shared humanity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned to feel timeless, wearable, and effortlessly versatile, this piece was made for everyday movement — not trends.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e:\u003cbr\u003e • Premium black cotton construction\u003cbr\u003e • Raised embroidered front logo\u003cbr\u003e • Embroidered rear statement detail\u003cbr\u003e • Adjustable brass-tone buckle closure\u003cbr\u003e • Curved brim silhouette\u003cbr\u003e • Minimalist unisex design\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis item is part of the first official FLoH preorder collection.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eOrders will begin production after the preorder window closes.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eEstimated fulfillment timeline: 3–5 weeks.\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":43397897977946,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/2960\/5722\/files\/07411536-FB11-43B2-BFFE-82B4003C2888.png?v=1779284495"},{"product_id":"we-are-all-human-hat","title":"“we are all human.” Hat (Pre-Order)","description":"\u003cp\u003e\u003cspan\u003eA clean, understated staple designed to carry the core message of FLoH into everyday life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCrafted in an all-black silhouette with premium white embroidery, this minimalist curved-brim cap blends timeless streetwear styling with a message rooted in empathy, simplicity, and shared humanity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe front features the phrase:\u003cbr\u003e “we are all human.”\u003cbr\u003e — embroidered in a soft serif font for a calm, elevated feel that speaks quietly rather than loudly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade to feel wearable, versatile, and emotionally grounded, this piece was designed for the people who believe humanity should always come first.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDetails:\u003cbr\u003e • Premium black cotton construction\u003cbr\u003e • White embroidered front statement\u003cbr\u003e • Adjustable brass-tone buckle closure\u003cbr\u003e • Minimalist unisex silhouette\u003cbr\u003e • Soft structured curved brim\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis item is part of the first official FLoH preorder collection.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eOrders will begin production after the preorder window closes.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eEstimated fulfillment timeline: 3–5 weeks.\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":43397917868122,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/2960\/5722\/files\/IMG-0486.png?v=1779285222"}],"url":"https:\/\/shopfloh.co\/collections\/frontpage.oembed","provider":"For The Love of Humanity","version":"1.0","type":"link"}